The Science of Communicating & Marketing Your Business

• what is "accessibility"
• how important is it to be accessible
• how to become a god
• demonstrating godhood
• how much accessibility is enough
• where do "accessible" and "available" meet

We left off wondering about how people create, maintain and modify their boundaries and limits.

They are much more fluid online than off and you don't have to be "in cyberspace" to notice it. Let me give you some examples:

• There's a PR person who use to send me emails about once a week letting me know what his company was up to. I finally emailed him to take me off his list. He apologized and did. Later he sent me an email that he was changing jobs...and telling me what his new company was up to.
• I gave my cellphone number to a business associate who expressed and interest in flying kites. I actually wrote in the email in which I gave my cellphone number "Please don't share it." The number of people who have my cell phone number is in the single digits. That's on purpose. That why I also write "Please don't share it" on those rare occasions when I do give it out. This individual passed my cellphone number on to someone else (who had no interest in kiting) with "His cell number - which he specifically asked me *not* to share, is..."

Boundaries and limits. The ones people have between their real and cyber-lives are blurring, me thinks.

(more to follow)

Please contact NextStage for information regarding presentations and trainings on this and other topics.

Links for this post:

• The Curse of Social Networks
• Email Bankruptcy blog posts
• The Eventing Yourself Blog arc
• Going Off the Grid
• The MediaFree and Gridless arc
• MediaFreeZones
• Proof I'm a Luddite
• Unplugging... why is it so hard?
• Voluntary Simplification blog posts

• IMedia Brand Summit on 9-12 Sept 07
• XChange on 20-21 Sept 07
• DC Emetrics Summit on 14-17 Oct '07
• Society for New Communications Research Annual Research Symposium & Awards Gala on 5-6 Dec 07 in Boston.