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Aug 4
Media Free? That's easy...and scary. Know why? (Part 12)
NextStage: Predictive Intelligence, Persuasion Engineering, Interactive Analytics and Behavioral Metrics This is part 12 in the MediaFree and Gridless arc. Focus is shifting from what "accessibility" means to "how important is it to be accessible".

I left off wondering how important "important" can be and continue from there.

They may decide the communication isn't that important after all. Or perhaps you're not that important after all. In either case, the extra effort, the extra time, is a factor. Are you really so important people need to be able to get in touch with you? Is what you have to communicate so important that you need to have access to them right now? Is what you have to communicate so important, period (we're back to Eventing ones' self)? Can it wait an hour, a day, a week?

Regular readers know I love quotes so here's some that apply:

  • There is more to life than increasing its speed. - Mahatma Gandhi
  • It has become appallingly obvious that our technology has exceeded our humanity. - Albert Einstein
  • A most important, but also most elusive, aspect of any tool is its influence on the habits of those who train themselves in its use. ...this influence is, whether we like it or not, an influence on our thinking habits. - Edsger Dijkstra
  • Comparing information and knowledge is like asking whether the fatness of a pig is more or less green than the designated hitter rule. - David Guaspari
  • Nasrudin walked into a teahouse and declaimed, "The moon is more useful than the sun." "Why?", he was asked. "Because at night we need the light more."
  • Where is the wisdom we have lost in knowledge? Where is the knowledge we have lost in information? - T.S. Eliot
And here's the one that brings it all back to the true meaning of society;
  • We are hungry for things that have been touched by human hands. (Truth in Advertising dept: This is my modification of Faith Popcorn's "We are hungry for things that have touched human hands.")

(more to follow)

Please contact NextStage for information regarding presentations and trainings on this and other topics.

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« "Make Visitors Want It Now" now available on AllBusiness.com | Main | Media Free? That's easy...and scary. Know why? (Part 13) »

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