The Nashua Telegraph's Patrick Meighan interviewed me for Firm takes long look at campaigns, an article on how NextStage is evaluating Presidential hopefuls' ability to communicate their messages (intentional and otherwise) and how the public responds to those messages. This Friday's IMedia column and my IMedia Brand Summit presentation this September, What Your Website is Really Saying will deal heavily with intentional and unintentional messaging.
Most people know about obvious marketing messages; advertisers and political campaigners want you to buy their product or service or elect them to office. Part of the way marketers get that obvious nessage across is via some unobvious methodologies; use of specific colors, sounds, images, soundbytes, etc, that are intended to get you, the consumer, to behave in certain ways.
The challenge to this is that people receive and respond to non-conscious messages long before the obvious and unobvious marketing methods register in their psyches. Companies, campaigners and political parties have spent literally millions of dollars to craft a winning message only to discover that some small piece of the overall gestalt was stopping the prospect cold.
This Friday's IMedia column will look at some different websites and share the messages that should and shouldn't be there (we'll be doing more of this at the Brand Summit). I start with some examples from my AllBusiness.com The Best Way to Use Color and Imagery to Improve Your Marketing podcast and go from there.
Mr. Meighan referenced some of our blog entries regarding politics and political campaigns. You can find those entries under Politics. I also mentioned some of the challenges to marketing politicians in Making Visitors Want It Now. You can learn more about NextStage's campaign analysis in any of the following links:
- Predicting Election Outcomes Via NextStage's TargetTrack
- Reading Virtual Minds, Section 4.G "Politics Aren't HorseRaces Any More"
Please contact NextStage for information regarding presentations and trainings on this and other topics.
Upcoming Conferences:
- IMedia Brand Summit on 9-12 Sept 07
- XChange on 20-21 Sept 07
- DC Emetrics Summit on 14-17 Oct '07
- Society for New Communications Research Annual Research Symposium & Awards Gala on 5-6 Dec 07 in Boston.
» NextStage said Romney and it was Romney from BizMediaScience
NextStage said Romney and it was Romney [Read More]
Tracked on: August 12, 2007 12:00 PM | Permalink to Trackback