I promised in the AllBusiness.com's Chris Bjorklund Interviews Joseph Carrabis on Color Use in Marketing arc that I'd provide a bibliography to the complete research here. That bibliography is in the "Continue Reading" section.
I also wanted to alert readers that the first part of the research is now available at Impact (The Use of Colors and Color Imagery in Direct Response Marketing and eBranding). The full paper -- volume 1 of several to follow on this topic -- contains 22 pages, 1 chart, 23 images and 9 best practice usage suggestions.
Enjoy.
1. Anderson, J. R. 1985. Cognitive Psychology and its Implications. Freeman.2. Babin, B. J., J.-C. Chebat, and R. Michon. 2004. Perceived appropriateness and its effect on quality, affect and behavior. Journal of Retailing and Consumer Services 11 (2004):287–98.
3. Babin, B., D. Hardesty, and T. Suter. 2003. Color and shopping intentions - The intervening effect of price fairness and perceived affect. Journal of Business Research 56(7), July:541–51.
4. Bandler, Grinder, and DeLozier. 1977. Patterns of the Hypnotic Techniques of Milton H. Erickson, MD, Volume 2. Meta Publications.
5. Bandler, and Grinder. 1975. Patterns of the Hypnotic Techniques of Milton H. Erickson, MD. Meta Publications.
6. Bickerton, D. 1995. Language and Human Behavior. University of Washington: University of Washington Press.
7. Braucher, D. 2000. Projective Identification: A Request for Relationship. Clinical Social Work Journal 28(1):71–83.
8. Bruce, V., and A. Young. 1998. In the Eye of the Beholder: The Science of Face Perception. Oxford: Oxford University Press.
9. Carrabis, J. 2001. Internal Experience and the Web. NextStage Evolution Research Paper.
10. ------. 2004. A Primer on Modality Engineering. NextStage Evolution Research Whitepaper. Scotsburn, NS: Northern Lights Publishing. Http://www.nextstagevolution.com/researchpapers.cfm#pme.
11. ------. 2004. What We’re Learning About Visitors From Websites. NextStage Evolution. Scotsburn, NS: Northern Lights Publishing. Http://www.nextstagevolution.com/researchpapers.cfm#learningfromwebsites.
12. ------. 2005. Case Study - User Migration and Site ReDesign. Case study. NextStage Global. Mississauga, Ontario, Canada. Http://www.nextstageglobal.com/marketingpapers/nsacsumasr.pdf.
13. ------. 2005. Usability Studies 101: Follow the Eye. IMediaConnections, 19 August. Http://www.imediaconnection.com/content/6569.asp.
14. ------. 2005. Usability Studies 101: Gentle Persuasion. ImediaConnections, 22 April. Http://www.imediaconnection.com/content/5554.asp.
15. ------. 2005. Usability Studies 101: Landmarks Ahead? ImediaConnections, 7 October. Http://www.imediaconnection.com/content/6913.asp.
16. ------. 2005. Usability Studies 101: Redesign Timing. ImediaConnections, 28 October. Http://www.imediaconnection.com/content/7083.asp.
17. ------. 2005. Usability Studies 101: The Hungry Peasant. Http://www.imediaconnection.com/content/5690.asp.
18. ------. 2006. Can Customers See Your Information? ImediaConnections http://www.imediaconnection.com/content/8797.asp (24 March).
19. ------. 2006. Chapter 8, “Fair-Exchange, or ‘You Have to Give as Good as You Get’.” In Reading Virtual Minds. Scotsburn, NS: Northern Lights Publishing.
20. ------. 2006. DeBranding, Again.. In BizMediaScience. BizMediaScience: DeBranding, Again.. Http://www.bizmediascience.com/2006/12/debranding_again.html.
21. ------. 2006. Focusing Your Customer’s Attention. ImediaConnections, 24 February. Http://www.imediaconnection.com/content/8412.asp.
22. ------. 2006. Gender Based Marketing Blog Entries.
BizMediaScience. BizMediaScience: Gender Based Marketing. Http://www.bizmediascience.com/marketing/gender_based_marketing/.
23. ------. 2006. Gender Marketing Web Design Differences. ImediaConnections http://www.imediaconnection.com/content/11359.asp (22 September).
24. ------. 2006. Gender Specific Marketing Discoveries Presentation Podcast. In IMediaConnection: 2006 Agency Summit. IMediaConnection: Gender Specific Marketing Discoveries Podcast. Http://www.imediaconnection.com/content/12684.asp.
25. ------. 2006. How to Create a Super-Sticky Homepage. ImediaConnections http://www.imediaconnection.com/content/12444.asp (15 November).
26. ------. 2006. Interesting Research. In BizMediaScience. Http://bizmediascience.com/2006/11/interesting_research.html.
27. ------. 2006. Learning to Listen, Learning to See. NSE Opinion Paper. NextStage Evolution. Scotsburn, NS: Northern Lights Publishing. Http://www.nextstageglobal.com/marketingpapers/nsgopltllts.pdf#page=5.
28. ------. 2006. Mapping Personae to Outcomes. In IMediaConnection: Best Practices. IMediaConnection: Mapping Personae to Outcomes. Http://www.imediaconnection.com/content/12358.asp.
29. ------. 2006. A New Branding Paradigm, Online and Off. In IMediaConnection: Best Practices. IMediaConnection: A New Branding Paradigm, Online and Off. Http://www.imediaconnection.com/content/11840.asp.
30. ------. 2006. Rich Media Blog Entries.
BizMediaScience: Rich Media. Http://www.bizmediascience.com/media_strategies/rich_media/.
31. ------. 2006. Shared Traits of Great Web Design. ImediaConnections http://www.imediaconnection.com/content/10876.asp (25 August).
32. ------. 2006. Use of Eye Images as Navigation and Action Cues on Websites. NSE WhitePaper. NextStage Evolution. Scotsburn, NS: Northern Lights Publishing. Http://www.nextstagevolution.com/researchpapers.cfm#eyes.
33. ------. 2006. When Advertisements Crash. ImediaConnections http://www.imediaconnection.com/content/9665.asp (19 May).
34. ------. 2007. 6 Ways to Make Your Ads Sticky. In IMediaConnection: Best Practices. IMediaConnection: 6 Ways to Make Your Ads Sticky. Http://www.imediaconnection.com/content/13220.asp.
35. ------. 2007. Branding in Online Video. ImediaConnections http://www.imediaconnection.com/content/13782.asp (23 February).
36. ------. 2007. Coming Soon: The Death of the Web Page. ImediaConnections http://www.imediaconnection.com/content/13300.asp (19 January).
37. ------. 2007. Comments on “Coming Soon: The Death of the Web Page.”
, 21 JanuaryBizMediaScience:. Http://www.bizmediascience.com/2007/01/comments_on_coming_soon_the_de.html.
38. ------. 2007. Implications for Web 2.0 and Rich Media Developers. In BizMediaScience. BizMediaScience: Implications for Web 2.0 and Rich Media Developers. Http://www.bizmediascience.com/2007/01/implications_for_web_20_and_ri.html.
39. ------. 2007. KBar’s Findings: Recognizing Scenes Like the Brain Does. In BizMediaScience. BizMediaScience: KBar’s Findings: Recognizing Scenes Like the Brain Does. Http://www.bizmediascience.com/2007/02/kbars_findings_recognizing_sce.html.
40. ------. 2007. Responding to “Can behavioral targeting operate more seamlessly across media borders?”
, 18 FebruaryBizMediaScience:. Http://www.bizmediascience.com/2007/02/responding_to_can_behavioral_t.html.
41. Color: In the Eye of the Beholder? 2005. Science 308(5727), 3 June:1406.
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Please contact NextStage for information regarding presentations and trainings on this and other topics.
Upcoming Conferences:
- IMedia Brand Summit on 9-12 Sept 07
- XChange on 20-21 Sept 07
- DC Emetrics Summit on 14-17 Oct '07
- Society for New Communications Research Annual Research Symposium & Awards Gala on 5-6 Dec 07 in Boston.
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