The Science of Communicating & Marketing Your Business

Anyway, this post is part 2 in an arc on NextStage Evolution's Evolution Technology reports. This time we're considering Experience.

This arc got it's impetus from an email exchange I was having with a frequent reader that also had its origins in the Why my Juanita Bynum post failed to get traction post and the resulting correspondence between WindKiller and myself.

Funny how many things are growing out of that post.

The reader wrote "Maybe it is my lack of analytics knowledge, but if I am on the main page for your blog, can you tell if I am a visitor reading the Bynum posting or a visitor reading a different post? If not, how would you differentiate between which posting attracted the most readers?"

I responded that I don't know how web analytics handles this. NextStage's Evolution Technology^TM (ET)handles it with no problem.

The reader then wrote "My guess would be they tell you to make sure every article has a click through requirement, so they can measure/tally that (or tally the subsequent page view). I feel a little silly calling a "+1" a measurement. That's why my guess was that if your blog was not using ET, the 'measurement' may be less informative than those to which you are accustomed."

This is both accurate and goes to something I've been pondering for a while. I was once told it's better to have posts that require the "Continue Reading" link than not because doing so "will increase traffic".

Really?