The Science of Communicating & Marketing Your Business

Before going further, let me once again reiterate that I consider myself a Luddite. Fellow KMM blogger Marshall Sponder laughs at that belief. During a concall he said, "You created this incredible technology and consult for Fortune 500's and you call yourself a 'luddite'?" and everybody laughed.

Well, I do consider myself a luddite. I don't go out and get the latest and greatest technology simply because it's the latest and greatest technology. During a recent vacation talk got onto the subject of Apple's iPhone and, when it came right down to it, did anybody really need one? I've known people with high power PDAs and laugh when I get an email with something like "Sent from my wireless phone... Please forgive typos & brevity." I often respond with something like "Sent from my laptop on the backporch, listening to the wildlife while sipping some wine. Phphttt!"

I was on a social networking site earlier today and saw that someone I know "...is prepping an RV for a trip to SD. One week off the grid."

This hearkens back to Eventing, turning the fact that you're going to be gridless into a media event, albeit a personal one.

I do appreciate that the intent might be to let people know this individual won't be getting emails and such. I also want to offer that I respect this individual and their work. And I should also let you know that this past vacation was the first time ever! that I used an autoresponder for my emails.

But the question remains, why is unplugging difficult?

(more to follow)

Upcoming Conferences:

• IMedia Brand Summit on 9-12 Sept 07
• XChange on 20-21 Sept 07
• DC Emetrics Summit on 14-17 Oct '07
• Society for New Communications Research Annual Research Symposium & Awards Gala on 5-6 Dec 07 in Boston.