The Science of Communicating & Marketing Your Business

Meanwhile, the SNCR is pleased to announce that the Journal of New Communications Research Vol. II/Issue 1 is now available.

This issue features six papers on a wide range of topics, including the adoption of social media by the Inc. 500, co-authored by SNCR Senior Fellow Nora Ganim Barnes and Eric Mattson, and an exploration of the effects of new media on traditional media by Vendor Council member Benjamin Levy.

Additionally, the issue includes research papers on the effects of social media on the public relations profession by Christa Hines and the impact of the Internet on social capital in America by Dr. Jin Yang, Ph.D. and Dr. Jyotika Ramaprasad, Ph.D.; as well as an examination of the healthcare blogosphere by Fard Johnmar.
Finally, the issue features a report authored by John Cass and contributed to by Shel Holtz, Dan Karleen, from the Society's Best Practices Committee that outlines best practices for the development of corporate blogging policies and features case studies on SNCR member companies IBM, Intuit and Novell, as well as EDS.

In addition, the SNCR is now seeking submissions for the Fall/Winter 2007 issue of the JNCR, which will be published in November 2007. Submission Deadline: August 31, 2007.

Articles should be based on original empirical research, as well as pieces focusing on the theory, strategy and tactical use of new media, social media and collaborative tools. Submissions should be in keeping with the mission of the SNCR: to conduct advanced study on the tools, technologies and emerging modes of communication and their effect on media, marketing, public relations and advertising, as well as their broader impact on business, politics, entertainment, culture, education and society (Click here for full submission guidelines).

Upcoming Conferences:

• XChange on 20-21 Sept 07
• Society for New Communications Research Annual Research Symposium & Awards Gala on 5-6 Dec 07 in Boston.