I'm very flattered by Jim Novo's commentary on my Where You Should Stick Your Ad and Why IMedia column.I especially liked "As this article bounced around the Brand-ing world, the reaction was pretty much this: he's probably right, but there's nothing much we can do about it. If you ask me,they're right. But the thing that shocks me is this: not only do you have these folks completely ignoring what happens after the click, but also you have them essentially saying 'we know it sucks but hey, what can we do?' about the screwed up nature of the display impression itself."
I was a little awed by how ad placement works in the current world.
By the way, for all you folks in the branding world who think I'm correct, there is something you can do about it.
Response has been very good so far. I was contacted by the CEO of one company using the tool to let me know they signed on four new contracts the day the article went live. Some of the companies mentioned in the article have also extended their service agreement well beyond their beta period.
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