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Jul 6
'Intrusive Little Windows or "DeBranding Made Easy"' now available on AllBusiness.com
NextStage: Predictive Intelligence, Persuasion Engineering, Interactive Analytics and Behavioral Metrics I did something daring (for me).

(What am I talking about...I routinely strap myself into kites so large they left me off the ground and make my jeep shake)

No, really, this was daring for me because I'm a luddite. I did a cross-blog post. The theme that started in Could this be any more irritating? and continued in Someone Wasn't Paying Attention, Again I completed in Intrusive Little Windows or "DeBranding Made Easy". This wasn't intentional, although I think it's a neat way to use the internet's abilities.

Intrusive Little Windows or "DeBranding Made Easy" explains that these little windows can be harmful to a site visitor's experience, hence dangerous to a site's profits. I also give an example of how these little windows can be used to focus visitor attention on a necessary task while allowing them to achieve their goals.

Enjoy.

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« Stephane Hamel on Business Design Intelligence | Main | How Politicians Want You to Think - Who's Saying It Best, Part 3 »

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