Just a quick note to let folks know I've started a regular weekly column/blog (a "blolumn"? a "clog"? No, definitely not a "clog". Maybe a "cog"?) on AllBusiness.com. The name of my blolumn is Internet Marketing: Stating the Obvious" and the first entry is Keep It Simple to Maximize Market Share.
The theme, "Stating the Obvious", comes from so many NextStage clients telling us that what we recommend is so obvious to them, but only after we've stated it. Our suggestions are things peoploe never think of on their own but, once stated clearly, are often whack on the side of the head obvious.
The first column, Keep It Simple to Maximize Market Share, deals with an equation that determines just how much of your audience will end up being your market. The word "equation" sometimes worries people and it shouldn't. Basically I share that the more complex an interface is, the less people will be able to use it, hence the smaller your market share will be.
You can comment on the article there or here and I'll do my best to explain in more detail, if that's of interest. Future columns will deal with prediction markets and visitor experience issues.
Please contact NextStage for information regarding presentations and trainings on this and other topics.
Upcoming Conferences:- XChange on 20-21 Sept 07
- Society for New Communications Research Annual Research Symposium & Awards Gala on 5-6 Dec 07 in Boston.
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