I write in arcs. I can't help it. It's not that I think I have all that much to say, only that I know I'm not a very good writer.As my friend Brad Berens noted in his Contact pet peeves, email bankruptcy, unplugging & more blog post, I sometimes write in "infinitely long thread"s. In any case, I posted "Attract and Stick, Part 1" now available on AllBusiness.com and now that arc concludes with Attract and Stick, Part 2.
This two part AllBusiness.com arc actually grew out of a series of conversations I was having about how valuable homepages are to websites. More to the point, how valuable is any page to a site. I'll be commenting more on this thanks to various emails and blog posts other people are sending me.
The whole point of the Attract and Stick arc deals with something NextStage has been noticing for quite some time, although now it's reaching epidemic proportions; people's attention span is decreasing beyond the "ferret on three espressos" threshold. This is forcing companies to redesign their product paths, their attraction strategy and most importantly how valuable advertising is -- whether co-op, inline, whatever -- when a visitor's willingness (and perhaps ability) to tolerate distractions is decreasing rapidly.
Please contact NextStage for information regarding presentations and trainings on this and other topics.
Upcoming Conferences:
- IMedia Brand Summit on 9-12 Sept 07
- XChange on 20-21 Sept 07
- DC Emetrics Summit on 14-17 Oct '07
- Society for New Communications Research Annual Research Symposium & Awards Gala on 5-6 Dec 07 in Boston.
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