I'm going to begin an arc on branding sometime next week. I think these past two months have been branding months for lots of people based on what people are contacting NextStage about.Fortunately, all the questions provide me topics for columns and blogs. Case in point, Attract and Stick, Part 1 on AllBusiness.com. I've been writing for AllBusiness.com for a while now and enjoying it greatly.
Attract and Stick, Part 1 deals with competition for web visitor eyeballs and I'll bet the competition mentioned is not in a form most people think about. This competition is everything else opened on your site visitor's computer desktop, all the other windows and interfaces that pop up, call out, ding, blink and otherwise draw their attention from what you want and need them to do.
More importantly, it's about what you can do about it.
Please contact NextStage for information regarding presentations and trainings on this and other topics.
Upcoming Conferences:
- XChange on 20-21 Sept 07
- DC Emetrics Summit on 14-17 Oct '07
- Society for New Communications Research Annual Research Symposium & Awards Gala on 5-6 Dec 07 in Boston.
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