The Science of Communicating & Marketing Your Business

That was until I was watching the news one morning and heard the anchor, talking about the previous night's political goings-on, look into the camera a say, "Whether in politics or any other kind of performance, the secret is to know your audience."

Well, yes, of course. An obvious statement. Especially the part about "...or any other kind of performance, ...".

That got my attention because I believe the statement was simply said, not scripted. It was one of those delightful messages the non-conscious sends about what the mind really thinks but, for whatever reason, can't openly say.

Here we learned that, to the observer making the statement, that politics is more performance art than boon to the populace. Performance art, like...oh, I don't know...Poetry slams? Who's that guy who periodically suspends himself over a street for days at a time or immerses himself in ice?

You know, performance art, like that character on MadTV who use to say, "Look what I can do."

This is not an agreement or disagreement with the statement. I completely agree that the secret is to know your audience. I've always wondered at the concept that a politician can't serve their constituency unless the politician is willing to do things the politician knows won't benefit the constituency but that the constituency wants done in order to stay in office long enough to serve that constituency.

I guess that's kind of like a performer who'll take on a role that makes them uncomfortable because they know their audience will like them in the role.

But maybe that was mistaken identities, and that was a separate blog arc.

Please contact NextStage for information regarding presentations and trainings on this and other topics.

Links for this post:

• Mistaken Identities, Part 1
• Mistaken Identities, Part 2
• Mistaken Identities, Part 3
• Mistaken Identities, Finale