The Science of Communicating & Marketing Your Business

Alternative to what?

NextStage did a fair amount of research into best methods for placing ads on a webpage because the question came up at the Dec '06 IMedia Agency Summit. I was a little shocked when people asked if there was a way to determine best ad placements because -- to me -- the answer was obvious.

Of course, once I got an idea of how ad placements were determined, I got a much better understanding of why people were asking the question.

I promised in the article that I'd place a bibliography in my blog. The rest of this post is that bibliography.

Enjoy.

1. Bennet, B. M., D. D. Hoffman, and C. Prakash. 1989. Observer Mechanics: A Formal Theory of Perception. Academic Press.
2. Braucher, D. 2000. Projective Identification: A Request for Relationship. Clinical Social Work Journal 28(1):71–83.
3. Büchel, C., C. Price, and C. Friston. 1998. A multimodal language region in the ventral visual pathway. Nature 394 (16 July):274–77.
4. Carrabis, J. 2004. A Primer on Modality Engineering. NextStage Evolution Research Whitepaper. Scotsburn, NS: Northern Lights Publishing.
5. ------. 2005. Usability Studies 101: Follow the Eye. IMediaConnections, 19 August.
6. ------. 2006–7. BizMediaScience Blog Posts on Attention. In BizMediaScience Blog Posts on Attention.
7. ------. 2006. Focusing Your Customer’s Attention. ImediaConnections, 24 February.
8. ------. 2007. Defining Attention on Websites & Blogs. In IMediaConnection: Defining Attention on Websites & Blogs.
9. ------. 2007. Headlines That Attract Attention. In IMediaConnection: Headlines That Attract Attention.
10. ------. 2007. Tips for Your Next Website Redesign. In IMedia Connection: Tips for Your Next Website Redesign.
11. Carroll, J. M. 1985. What’s in a Name? (An Essay in the Psychology of Reference). New York: W.H. Freeman & Co.
12. Coan, J. A., H. S. Schaefer, and R. J. Davidson. 2006. Lending a Hand: Social Regulation of the Neural Response to Threat. Psychological Science 12 (December):1032–39.
13. Cook, R. G., and J. D. Smith. 2006. Stages of Abstraction and Exemplar Memorization in Pigeon Category Learning. Psychological Science 12 (December):1059–67.
14. Cronly-Dillon, J., K. Persaud, and R. P. F. Gregory. 1999. The perception of visual images encoded in musical form: A study in cross-modality information transfer. In Proceedings: Biological Sciences, vol. 266, 2427.
15. Gallagher, S. 2001. The Practice of Mind (Theory, Simulation or Primary Interaction). Journal of Consciousness Studies 8(5–7):83–108.
16. Hoffman, D. D. 1998. Visual Intelligence: How We Create What We See. New York: W.W. Horton & Company.
17. Horowitz, T. S., and J. M. Wolfe. 1998. Visual Search has no memory. Nature 394:575–77.
18. Kramer, A. F., and A. Jacobson. 1991. Perceptual organization and focused attention: The role of objects and proximity in visual processing. Perception and Psychophysics 50:267–84.
19. Mack, A., and I. Rock. 1998. Inattentional Blindness. Cambridge, MA: MIT Press.
20. Nelissen, K., et al. 2005. Observing Others: Multiple Action Representation in the Frontal Lobe. Science 310 (14 October):332–36.
21. Padoa-Schioppa, C., and J. A. Assad. 2006. Neurons in Orbitofrontal Cortex Encode Economic Value. Nature 441 (May):223–26.
22. Pocket, S. 2002. On Subjective Back-Referral and How Long It Takes to Become Conscious of a Stimulus: A Reinterpretation of Libet’s Data. Consciousness and Cognition 11(2), June:144–61.
23. Rees, G., C. Russell, C. D. Frith, and J. Driver. 1999. Inattentional Blindness Versus Inattentional Amnesia for Fixated But Ignored Words. Science 286 (24 December):2504–7.
24. Regan, D. 2000. Human Perception of Objects. Sinaur Associates Inc.
25. Reiss, J. E., and J. E. Hoffman. 2006. Object Substitution Masking Interferes With Semantic Processing Evidence From Event-Related Potentials. Psychological Science 17(12), December:1015–20.
26. Rock, I. 1984. Perception. NYC: Scientific American Books.
27. Sewall, L., Ph.D. 1999. Sight and Sensibility. New York: Jeremy P. Tarcher.
28. Thellefsen, T., and A. M. Dinesen, eds. 2004. Reklamekategorisering og kognition. In Semiotiske undersøgelser, C. Andersen and C. Jantzen, 231–2. Copenhagen: Hans Reitzel.
29. Thellefsen, T., B. Sorensen, and C. Andersen. 2006. Significance-effects, Semeiotics and Brands. Cybernetics And Human Knowing. 13(3–4):111–34.
30. Timmer, J. 2007. The psychology of banner ads. In The psychology of banner ads.
31. Tom, S. M., C. R. Fox, C. Trepel, and R. A. Poldrack. 2007. The Neural Basis of Loss Aversion in Decision-Making Under Risk. Science 315 (26 January):515–18.
32. Velmans, M. 2003. Preconscious Free Will. Journal of Consciousness Studies 10(12):42–61.
33. Weikum, W. M., et al. 2007. Visual Language Discrimination in Infancy. Science 316 (25 May):1159.
34. White, R. 1989. Visual Thinking in the Ice Age. Scientific American 261 (July):92–99.

Please contact NextStage for information regarding presentations and trainings on this and other topics.

I'll be speaking at the Society for New Communications Research Annual Awards Gala Summit on 5-6 Dec 07 in Boston. Come on by and say hello.