Readers of my blog might be interested in my latest IMediaConnection column, Headlines That Attract Attention. This column grew out of a series of client engagements and, as the column states, being contacted by an online magazine experiencing readership woes.Readers might also be interested in knowing NextStage is also offering a half-day training in the methods and techniques described in that article. The training, Mastering Push and Pull Writing goes into greater detail and uses examples from various onlines to demonstrate how the mind receives and acts upon information, especially in material such as headlines that is suppose to entice people further.
The end of the class is, for me, the most fun. Students are invited to take part in a RoundRobin and let their creativity fly. It's a lot of work and definitely a lot of fun.
And, of course, the IMedia column's a good read, too.
Please contact NextStage for information regarding presentations and trainings on this and other topics.
I'll be speaking at the Society for New Communications Research Annual Awards Gala Summit on 1-2 Nov 07 in Boston. Come on by and say hello.
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