This is part 4 in a ten part arc on WOM, viral and/or buzz marketing.I wrote some preliminary results from NextStage's research in 3 Rules for Creating Buzz and "3 Rules for Creating Buzz" now on IMediaConnection, and was recently interviewed by AllBusiness.com's Chris Bjorkland on The Importance of Viral Marketing.
This arc provides a text version of that interview. There was a lot more in the podcast than appears in this arc, save a few last questions we didn't have time for. Each post in this arc will have one question (regular type) followed by my response (italics). This post's question is...
Can you give a few notable examples of a virally powerful message that you’ve seen or heard ?
The Chris Bliss video was one that came to us right when we were in the middle of doing viral research and it’s a killer. The Toyota Scion viral campaign (as documented by Theresa Quantinilla’s QViews blog was also a good one because it was highly focused for a specific audience, understood how transmission in that audience would and did occur, understood the social dynamics and migrations of that audience, …(more to follow)
Please contact NextStage for information regarding presentations and trainings on this and other topics.
Links for this post:
- AllBusiness.com's Chris Bjorklund interviews viral marketing expert Joseph Carrabis, founder of NextStage Evolution, Part 1
- AllBusiness.com's Chris Bjorklund interviews viral marketing expert Joseph Carrabis, founder of NextStage Evolution, Part 2
- AllBusiness.com's Chris Bjorklund interviews viral marketing expert Joseph Carrabis, founder of NextStage Evolution, Part 3
- AllBusiness.com's Chris Bjorklund interviews viral marketing expert Joseph Carrabis, founder of NextStage Evolution, Part 3a
- Holmes&Watsons
- Social Networks and Viral Marketing
- Viral Marketing blog posts
- Why Some Viral Marketing Doesn't Work
- Yes, You Can Predict Viral Marketing
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