AllBusiness.com's Chris Bjorklund interviews viral marketing expert Joseph Carrabis, founder of NextStage Evolution, Part 9
Two more posts in this The Importance of Viral Marketing arc, based on a podcast discussing how businesses could benefit form NextStage's research into WOM, viral and buzz marketing.
There was a lot more in the podcast than appears in this arc, save a few last questions we didn't have time for. Each post in this arc will answer some part of one of the questions (regular type) Chris Bjorklund asked me followed by my response (italics). Question #9 was "How can I refresh the same old message to keep the buzz going? Do you have any suggestions for that?"
Basically you put the old wine in new skins. Here's an example; The real goal of a viral campaign is to get people interested in a specific car. Three different messages in three different wrappers and that all leave the core message in tact would be "You can feel safe in THIS CAR", "Listen to the high quality stereo in THIS CAR" and "Now, low financing for THIS CAR".Please contact NextStage for information regarding presentations and trainings on this and other topics.
Links for this post:
- 3 Rules for Creating Buzz
- The "AllBusiness.com's Chris Bjorklund interviews viral marketing expert Joseph Carrabis, founder of NextStage Evolution" arc
- Part 1
- Part 2
- Part 3
- Part 3a
- Part 4
- Part 4a
- Part 4b
- Part 5
- Part 5a
- Part 6
- Part 6a
- Part 6b
- Part 6c
- Part 6d
- Part 7
- Part 8
- Holmes&Watsons
- Social Networks and Viral Marketing
- The Importance of Viral Marketing Podcast on AllBusiness.com
- Viral Marketing blog posts
- Why Some Viral Marketing Doesn't Work
- Yes, You Can Predict Viral Marketing
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