This is part 2 in what will be a ten part arc on WOM, viral, buzz marketing, call it what you will.I wrote a while back about "3 Rules for Creating Buzz" now on IMediaConnection and was recently interviewed by AllBusiness.com's Chris Bjorkland on The Importance of Viral Marketing.
This arc will provide a text version of that interview. I'll warn you ahead of time that my notes are incomplete. There was a lot more in the podcast than appears in this arc, save a few last questions we didn't have time for. Each post in this arc will have one question (regular type) followed by my response (italics). Second up...
Who invented the term?
Excellent question. I think you can find a book, Media Virus, that used the term.
I’m not sure when I first heard it. I believe it came out of the concept of memetics, something NextStage does lots of research into and upon which elements of our technology are based. “Thought Contagion”, by Aaron Lynch did a good job of defining and explaining the concept in 1996. Remember also that “viral marketing” is just another term for “word of mouth” and that’s been around and understood since god knows when.
Please contact NextStage for information regarding presentations and trainings on this and other topics.
Links for this post:
- AllBusiness.com's Chris Bjorklund interviews viral marketing expert Joseph Carrabis, founder of NextStage Evolution, Part 1
- Social Networks and Viral Marketing
- Viral Marketing blog posts
- Why Some Viral Marketing Doesn't Work
- Yes, You Can Predict Viral Marketing
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