Part 8 in this Using Your "SEND" Glands? arc continues the analysis of a signature file as a means of marking territory, establishing boundaries, dominance, submission, a place in a some hierarchy, so on and so forth.Part 1 gave some examples of typical signature files and part 2 introduced the concept of psycho-social distance between sender and receiver of an email. Part 3 expanded on the concept of psycho-social distance as the "Six Degrees of Separation" and Part 4 introduced my business signature file as a working model going forward. We started analyzing how the research's findings explain what's in my and others' signature files in Part 5 and Part 6 continued that analysis. Part 7 explained that gender plays a role in how signature files are laid out.
Here we look at corporate affiliations.
Part 7 showed the "I/Me/Mine" aspect of the signature file and that was only one part of a greater piece of information contained in the visual presentation of the file.
The next line in the signature file is
NextStage Evolution/NextStage Global
Because the sender places their name and title above the company(s) name the communication is that the sender believes they are more important than the organization they work for. As business is based on relationships between individuals, this is a good thing.
But notice that the company(s) name(s) are visually linked to the individual's name and titles by the use of italics
Joseph Carrabis, Chairman, CRO and Founder
NextStage Evolution/NextStage Global
This is another statement of identity. Here we learn that the sender believes they are more important than their organization (visual hierarchy) and that they are also a part of that same organization (visual inclusion via use of italics).
More to follow...
Please contact NextStage for information regarding presentations and trainings on this and other topics.
Links for this post:
- Online Anthropology blog posts
- Online Identity blog posts
- Online Privacy blog posts
- Online Trust blog posts
- The Using Your "SEND" Glands? arc
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