Here, at last, is the last entry in the Using Your "SEND" Glands? arc. This arc grew out of research that demonstrated how people use emails and specifically the signature files at the end of their emails in much the same way animals spoor their territory. To demonstrate this I used my own signature file at the time of writing this arc.
In this last entry in this arc we're going to reconstruct my signature file so that it communicates a better conscious and intentional message, essentially synchronizing the non-conscious, non-intentional and conscious, intentional elements so that a unified message is transmitted to people who receive emails from this sender.
You can feel free to apply the concepts outlined in this arc to your own email signature files, as well.
The original signature file was
If we all insisted on precise definitions we all would be speechless almost all of the time. Definitions and precise theoretical constructs are the final product, not the starting point of inquiry. - Lawrence Weiskrantz
Joseph Carrabis, Chairman, CRO and Founder
NextStage Evolution/NextStage Global
NextStage: Predictive Intelligence, Persuasion Engineering, Interactive Analytics and Behavioral Metrics
http://www.nextstagevolution.com
http://www.nextstageglobal.com
US Offices: 49 Brinton Dr/Nashua, NH 03064-1274/603 577 4575 voice/603 791 4627 fax
Canadian Offices: 7045 Edwards Blvd, Suite 401/Mississauga, Ontario, L5S 1X2/905 564 6929 x300 voice/905 564 9468 fax
- Defining Attention on Websites & Blogs IMedia column
- Have you played the game?
- Intersection of Media and Science Blog
- I'll be speaking at the San Francisco April '07 Emetrics Summit on Quantifying and Optimizing the Human Side of Online Marketing on May 7, 2007. Come on by and say hello.
The goal will be to retain the sender's personality while making the signature file a more compelling marketing unit. Here are the modifications we'll make:
- Simplify the company identifiers to a single place of reference. Most people contact the author at NextStage Evolution so use that as the place of reference.
- Place all contact information with the first mention of the company name
- Modify the tag line so you don't need a background in anthrolingualsemiotics to figure out what NextStage's value proposition is
If we all insisted on precise definitions we all would be speechless almost all of the time. Definitions and precise theoretical constructs are the final product, not the starting point of inquiry. - Lawrence Weiskrantz
Joseph Carrabis, Chairman, CRO and Founder
NextStage Evolution
49 Brinton Dr
Nashua, NH 03064-1274
603 577 4575 voice, 603 791 4627 fax
NextStage: Results. Nothing else.
- Defining Attention on Websites & Blogs IMedia column
- Have you played the game?
- Intersection of Media and Science Blog
- I'll be speaking at the San Francisco April '07 Emetrics Summit on Quantifying and Optimizing the Human Side of Online Marketing on May 7, 2007. Come on by and say hello.
This email message and any attachments are confidential and may be privileged. If you are not the intended recipient, please notify NextStage by replying to this message or by sending an email to support@nextstagevolution.com and destroy all copies of this message and any attachments. Thank you.
Another question which needs to be asked at the end of this research is "Does anybody read signature files?" The answer there is a definite yes. Again I'll use my own experience as an example: I started using the new signature file and received a phone call that same day. The person -- a regular correspondent -- noticed the change and liked it. "Much cleaner and more understandable," they commented. "What prompted the change?" they wanted to know.
People at the outer levels of relationship and intimacy will read them to learn about you, who you are and what you do. People at the closer levels of relationship and intimacy will read them to find out what you've been up to and if there's something about you they should be paying attention to.
You know...I'll bet I'll stop getting emails for a while once this arc gets published...
Please contact NextStage for information regarding presentations and trainings on this and other topics.
Links for this post:
- Online Anthropology blog posts
- Online Identity blog posts
- Online Privacy blog posts
- Online Trust blog posts
- The Using Your "SEND" Glands? arc
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