Just a note to SF Emetrics Summit attendees and others that Make Sure Your Site Sells Lemonade is now available at IMediaConnection. This column is based on a few slides from my Quantifying and Optimizing the Human Side of Online Marketing presentation.Jim Sterne suggested I include some numbers if I give that presentation again and I like to think I learn, so most common uptakes from using these techniques are given at the end of the column.
The Emetrics Summit was an incredible experience for me. Thanks to everyone who's already called or written me about talking with me and my presentation. Now that I'm back in my office I'm going through that typical period of catch-up, always fun, and easing myself back into work. Hopefully I'll be able to pick up my blogging pace a bit over the weekend. Right now I'm still adjusting my internal clock.
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