« KBar's Findings: Political Correctness in the Guise of a Sandwich, Part 1 | Main | KBar's Findings: Political Correctness in the Guise of a Sandwich, Part 3 »

May16
KBar's Findings: Political Correctness in the Guise of a Sandwich, Part 2
NextStage: Predictive Intelligence, Persuasion Engineering, Interactive Analytics and Behavioral Metrics This is part 2 in an arc inspired by something KBar sent me, Burger's name stirs a beef.

I explained in part 1 that I have my own version of the WopBurger -- something at the center of the controversy -- and that some people like it. Others prefer the standard old Yankee CheeseBurger.

The point of this arc is to wonder why some people will be upset by the term "WopBurger" but few (I'm guessing) will be upset by the term "Yankee CheeseBurger"...

 

Two of NextStage's Principles deal directly with language; 10 and 11. You'll notice that most of them deal with language in one way or another. You can't work for NextStage without understanding that language is a tool and that more often than not, it's not what was said, it's what was heard, that people respond to.

And someone was offended by the use of "wop". A sound. Nothing more at its core. To some this sound, "wop", conveyed pride in a cultural heritage. To others this same sound was a denigration of that same cultural heritage.

Forget the term's long time use within this one community or the fond memories associated with it.

More to follow...


3 Comments/Trackbacks




» KBar's Findings: Political Correctness in the Guise of a Sandwich, Part 4 from BizMediaScience
Warning: What You Read Might Not Be What I Wrote, part 4 [Read More]

» KBar's Findings: Political Correctness in the Guise of a Sandwich, Part 3 from BizMediaScience
Warning: What You Read Might Not Be What I Wrote, part 3 [Read More]

» KBar's Findings: Political Correctness in the Guise of a Sandwich, Finale from BizMediaScience
Warning: What You Read Might Not Be What I Wrote, Finale [Read More]

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