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May27
Conversations with the Past, Part 5
NextStage: Predictive Intelligence, Persuasion Engineering, Interactive Analytics and Behavioral Metrics This is part 5 in the The Conversations with the Past blog arc. This arc came about because Jim Sterne sent me a link to a nine year old article by Chris Locke, Faster Horses! and Mr. Locke was kind enough to let me quote from his article in my blog. The posts in this arc are an experiment in trans-temporal communication; a kind of "Can we learn from the past?" thing. I'll admit some of the interactions are a little strained because I'm not editing Mr. Locke's original work. What I've realized so far is how little things have changed in nine years.

Part 1 had Mr. Locke waking up in the middle of the night and asking me some questions. Part 2 went into why we dream what we dream and what would have to happen for someone to dream about ecommerce. Part 3 ended with Mr. Locke going to a prospect meeting and in Conversations with the Past, Part 4 Mr. Locke was engaging with the prospect. To make things a little easier to read, Mr. Locke's article will be in standard text, my responses in italics.

 

"You see, what consumers really want is a place in the universe. A home. A feeling that they belong somewhere. They long to come in out of the cold -- from the harsh realities of nomadic late-20th-century anti-intellectualism to the warm embrace of prefabricated purport."

Ah. You read my Sizzle post.

Oooh. This could be working. I see puzzlement, but it's tinged with willing suspension of disbelief. A little anyway. OK, here's where all those wasted years of writing EGR could come in handy.

Okay. Now my pen is poised...

"Consumers are like newborn infants," I say, warming to it. "They wake up in mediaspace one day and don't know how they got there, where they came from." People are writing now. Hot damn!

Go on.

"What do you mean exactly by 'mediaspace'?" one fetching young thing wants to know. She is so fresh and enthusiastic and her blouse is so demure. I nearly get sidetracked into unfathomable lust. But no, I must keep my mind on The Client here...

Hmm. It's been so long since I've side-tracked that way.

(more to follow...)

Links for this post:

I'll be speaking at the Society for New Communications Research Annual Awards Gala Summit on 1-2 Nov 07 in Boston. Come on by and say hello.

2 Comments/Trackbacks




» Conversations with the Past, Part 6 from BizMediaScience
Conversations with Chris Locke, Nine Years in the Making, Part 6 [Read More]

» Conversations with the Past, Part 7 from BizMediaScience
Conversations with Chris Locke, Nine Years in the Making, Part 7 [Read More]

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