The Science of Communicating & Marketing Your Business

Faster Horses! is nine years old. That's like finding something from the ancient sacred crypts of Egypt in internet time. Of course, nothing ever goes away on the internet, so time and history are becoming both merged and irrelevant in interesting ways.

I found Faster Horses! a fascinating read, truly a Nothing New Under the Sun bit of writing in several ways. I thought it might be interesting to take Chris Locke's article and use it as one side of a conversation, just to see if things really have changed. To make things a little easier to read, Mr. Locke's article will be in standard text, my responses in italics.

Okay, here goes...

You do that, too?

And what am I asking you for?

Oh, I get asked things like that quite a bit. Not really sure why. Have you ever read Wide Awake at 3: 00 A.M.: By Choice or by Chance. It might provide a clue.

What I need is a kind of cosmic magic 8-ball site that can actually answer questions like these with -- if not genuinely penetrating insight -- at least a little wit and panache.

God, wouldn't that be great?

Perhaps this is somehow related to the inspiration that woke me up two nights ago. I fell asleep thinking about doing an issue of EGR called "What Consumers Really Want" and I suddenly sat bolt upright in bed with that sort of Eureka flash that comes far too seldom these days. What had yanked me out of blissful sleep was the arresting meme: foxier women, faster horses.

You've got my attention. Do tell...

(more to follow...)

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Links for this post:

• Chris Locke's Faster Horses!