The Science of Communicating & Marketing Your Business

I meant to post a pointer to my latest IMedia column, 3 Rules for Creating Buzz, on Friday when it came out. Friday, though, was a short day so I never got around to it. Saturday and Sunday I spent kite-flying and at cookouts. Today, while no one else is up, I have a moment to post.

I've already received emails about the column and I'll be sharing those comments in later blog posts. I'd do it now but I'm not sitting at my usual computer so I don't have access to those emails.

What I do remember sharing with one reader is that the three elements listed in the IMedia column were chosen because they really leapt out of the research NextStage did and were easiest to describe. NextStage conducted better than two years of research into viral marketing (WOM or "Word-of-Mouth") and, after compiling the data, we have five pages of bullet points. That's just the bullet points, not the corroborating material, just the bullet points!

For those with an interest, AllBusiness.com will be doing a podcast with me about WOM. I'll put some pointers in this blog when it goes live.

For those of you with an interest in some simple, quick things to do with your viral and WOM campaigns, enjoy 3 Rules for Creating Buzz and let me know what you think.

Please contact NextStage for information regarding presentations and trainings on this and other topics.

Links for this post:

• A complete list of my IMedia Columns on IMedia (date sorted)
• A complete list of my IMedia Columns (alphanumeric sorted)