The Science of Communicating & Marketing Your Business

This arc is based on a nine year old article by Chris Locke, Faster Horses! sent to me by Jim Sterne and is an experiment in trans-temporal communication; a kind of "What can we learn from the past?" gedanken, if you will.

Part 1 had Mr. Locke waking up in the middle of the night and asking me some questions. Part 2 went into why we dream what we dream and what would have to happen for someone to dream about ecommerce. Part 3 ended with Mr. Locke going to a prospect meeting and in Part 4 Mr. Locke was engaging with the prospect. Part 5 found Mr. Locke going into metaphor and being distracted and Part 6 delved into a cynicism that can develop between client and consultant (and hopefully note mine!). Part 7 found Mr. Locke turning his well-deserved cynicism into a moral philosophy, a difficult task and one that I can easily appreciate, and Part 8 left Mr. Locke concerning himself with what, exactly, the prospect does.

To make things a little easier to read, Mr. Locke's article will be in standard text, my responses in italics.