I started an arc entitled Using Your "SEND" Glands? yesterday and am continuing it here. As I wrote in that previous post, yes, I'm coming out of another round of research, this time focusing on emails and their use in modern communications.I also offered that NextStage's research wasn't specifically about "emails" and that emailing is one specific area that lends itself quite well to the results of this research.
What this research discovered is how and why people interact with emails the way they do, and what happens before, during and after they receive an email from an entity at levels 0, 1, 2 and 3.
I gave examples of email signatures in the Using Your "SEND" Glands? post. I chose those signatures simply by opening the last three emails in my IN box. The first thing to be aware in how people respond to email signature information is the relationship and level of intimacy between sender and receiver of an email and is what I'm referring to with "levels 0, 1, 2, and 3" above.
Think "Six Degrees of Separation" then add to it. There is a psychological distance and a sociological distance that separates people, not just a physical distance. I may be part of someone's social environment (a neighbor, a cousin) and that makes me very close to them in a social network sense. However, I may not be comfortable with the person for a variety of reasons. Perhaps I don't trust them or don't like their personal habits or lifestyle. I'm in their social network but am psychologically distant from them, what is often called "emotionally unavailable".
Fair warning dept: I'll be using myself as an example in what follows. I use myself as an example when I'm lecturing or presenting on different topics because I can be sure that when I mention negative and positive things about the example the only person who's going to be upset is me and I got over being embarrassed, upset or offended by things I do or say long, long ago.
More than 30 years ago, during my first time through college, I started a journal. The only restrictions I placed myself under in writing that journal were:
- Everything I wrote had to be truthful and
- I would let anyone read it who wanted to.
More to follow...
Please contact NextStage for information regarding presentations and trainings on this and other topics.
Links for this post:
I'll be speaking at the San Francisco April '07 Emetrics Summit on Quantifying and Optimizing the Human Side of Online Marketing on May 7, 2007. Come on by and say hello.
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