Okay, I admit it. I think Theresa Quintanilla is a knowledgeable and articulate person. I've thought that for a while and long before she sent me the following email. She shared some news about her blog and newsletters and I'm passing that news on to you because I value her writing and insights and think others should, too...
And I'm a luddite...I know there's a way to link my blog to other people's blogs and I haven't figured out how to do it yet. Hey, it only took me seven months to figure out that Technorati thing.
Anyway, Ms. Quintanilla's email follows:
"Thank you for reading so deeply into my blog and connecting my writing with yours. I’m honored, as I have been admiring your insights and writing since I discovered your articles on iMedia Connections a few years ago.
"I hope you’ll continue to read my work as I am splitting the original QViews blogs into two streams in the future. QViews will continue to be a forum for discussing how marketing communications can be a reliable system for staying in touch with all the audiences an organization must face. The blog will change to become more narrowly focused for my company’s target customers: owners of growing businesses who are considering hiring their first marketing staff person to keep up with their communication needs. My newsletter products are designed as a alternative way to maintain healthily communications without using short-term advertising campaigns which have to be frequently re-invented.
"Marketing Reflections will be more focused on my other love: marketing innovations. I’m excited by all the new methods, tools and understanding we have to work with. Many of these issues are confusing and peripheral to the concerns of business owners who just want their marketing to work right now, without being required to keep up with the latest and greatest innovation. At QViews, I’ll try to integrate the best new innovations into what I do without boring or intimidating my customers about how it works or why it’s so clever.
"Because I’m an entrepreneur, competition for my time is terrible. Before too long, I hope to comment on some of your research and writings in Marketing Reflections. When I want to cite proof that some communications method is tested and proven, I will cite your research in QViews. Unfortunately, posts on both these blogs have been lagging as I try to launch two newsletters, one called Active Canines, the other Creative Houston. For each of these newsletters I now have identified target audiences and possible sponsors.
"I deeply appreciate all you’ve done to help us understand why our audiences read, don’t read, or don’t understand what we put up on the web. I share your commitment to helping our constituents get things done and learn what they need to know. The struggles with your own web site have helped me feel a little better about how my own stuff seems to fall behind what I know it should be so often.
"I look forward to more conversations and hope you’ll be patient if my response lags. You are a valuable member of my professional community."
I'm blushing...can you tell? No really, I am. I'm also going to be adding Ms. Quintanilla's new blog to my reader and think you should, too.
I'll be speaking at the San Francisco April '07 Emetrics Summit on Quantifying and Optimizing the Human Side of Online Marketing on May 7, 2007. Come on by and say hello.
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