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Apr 8
Notes from UML's Strategic Management Class - Jaimes, Put Action Onscreen to Demonstrate Community and Belonging
NextStage: Predictive Intelligence, Persuasion Engineering, Interactive Analytics and Behavioral Metrics This post is from Jaimes, one of UMass Lowell's Strategic Management students.

Jaimes writes: "Thank you very much for taking time out of your schedule to come in to our Strategic Management class last Thursday. Your critique of our video (to make sure there are people in the background) really helped us. We certainly are much better off having learned from your insights. I hope to possibly see you again."

My pleasure, Jaimes.

One of the purposes of the videos these students are creating is to show potential students that a community -- a "belonging" -- exists at UMass Lowell. An easy way to show this is to have people doing something in the background of their videos. This background action shouldn't be distracting, only demonstrative. For example, have people walking in groups, laughing, smiling, or talking intently yet in a friendly way. "Belonging" and a sense of community stem from people believing they're providing worth to the community.

Nicely done, Jaimes.

More from this class to follow...

Please contact NextStage for information regarding presentations and trainings on this and other topics.

Links for this post:

I'll be speaking at the San Francisco April '07 Emetrics Summit on Quantifying and Optimizing the Human Side of Online Marketing on May 7, 2007. Come on by and say hello.

 

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» Notes from UML's Strategic Management Class - Chau, Don't Stage a FoodFight Unless it Gets Your Message Across from BizMediaScience
UMass Lowell Student Responses - Chau and making Videos interesting while they convey a message [Read More]

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