This post is an email from Astrid, a UMass Lowell's Strategic Management student.Astrid writes: "I would just like to thank you for attending my Strategic Management class last Thursday at 2:30pm. Your insights and advice on our video clips was very helpful and now I have a better understanding to as how to kaizen our clips for the project."
"For example, I now understand that we cannot simply mention the name of a place and expect High school students to know what we mean. We need to strip the name and be more specific as to simply say that UML has baseball to offer rather than say LeLacheur park. This is one of many of your insights that I will use to Kaizen our project. Once again, thank you, and I hope to have the opportunity to receive your expertise again."
Very good, Astrid.
What this deals with is cultural consciousness. Any institution or brand will have its own culture and much about that institution or brand is known to everyone in that culture, hence "cultural consciousness."
Convincing people to participate in that institution or brand involves giving them a reason -- something they understand from their present cultural vantage point -- and demonstrating that its available to them from the new cultural vantage point.
People (as a rule) are resistant to change. Doing something like this -- showing familiarity and known -- goes a long way to helping people through "change" situations. This is true if they're experiencing change in their friends, family, work, environment, whatever.
Nicely done, Astrid. Good work.
More from this class to follow...
Please contact NextStage for information regarding presentations and trainings on this and other topics.
Links for this post:
- Media Strategies blog posts
- Social Network blog posts
- UMass Lowell blog posts
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