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Apr 7
Notes from UML's Strategic Management Class - James
NextStage: Predictive Intelligence, Persuasion Engineering, Interactive Analytics and Behavioral Metrics This post is from James, one of the UMass Lowell's Strategic Management students. James wrote: "Thank you for taking time out of your schedule to visit my Strategic Management class. Your discernment assisted in bringing me to noodleville. Along with your specific ideas for the video (two person dialogue&hyper-links in video), I have come up with a few ideas that will likely capture the mind share of our niche market. I am sure these ideas, fueled by your comments and additions, will have an impressive imprint on our final project. I hope to have a chance to learn from you again soon."

What James is writing about with "two person dialogue&hyper-links in video" is based on a suggestion that a video is often more interesting when there's some interaction between characters, the narrator and the viewer or on screen during a narration. There was also a point in which his group's video listed several items of interest to potential students. I suggested they include a video link as the interesting items were either mentioned or shown in the video.

Good work, class.

Please contact NextStage for information regarding presentations and trainings on this and other topics.

Links for this post:

I'll be speaking at the San Francisco April '07 Emetrics Summit on Quantifying and Optimizing the Human Side of Online Marketing on May 7, 2007. Come on by and say hello.

 


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