This is part 4 in an arc based on my last visit with the UMass Lowell Strategic Management students about a week ago. I shared some questions I asked them in Notes from UML's Strategic Management Class - Q&A, Part 1. This is the fourth posting of answers.
2) How does/will the TrueUML site contribute to meeting that goal?
It is a place that our target audience can see unfiltered information about U Mass Lowell. I'll accept that and it's best to understand the concept of branding at this point. It's true, the target audience can see unfiltered information about UML. This means they'll be able to find information you aren't sponsoring. How can you make sure your target audience knows they're getting your branded information and not a competitor's?
3) The YouTube site?
you Tube is going to allow us to link the raw footage that we have to our site. By doing this, our potential students can see first hand the atmosphere and sentiment about the school. Very good.
4) Which is your sales channel?
I believe our sales channels are our MySpace page and TrueUml.com website. With these two sites working hand in hand, it should be a very efficient way to attract students. Very good. I know you can control the content on TrueUML and that means you can do all your own branding there. How much control will you have of the MySpace look, feel, content, branding, etc? Hint: Think of which direction you want people to travel; MySpace to TrueUML or TrueUML to MySpace? Where do you want visitors to spend the bulk of their time?
5) which is your marketing channel?
Our marketing channels are the sites that are most often visited by out target audience. MySpace, YouTube, Facebook and such. Brilliant and very good.
Links for this post:
- Media Strategies blog posts
- Social Network blog posts
- UMass Lowell blog posts
I'll be speaking at the San Francisco April '07 Emetrics Summit on Quantifying and Optimizing the Human Side of Online Marketing on May 7, 2007. Come on by and say hello.
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