This is part 3 in an arc based on my last visit with the UMass Lowell Strategic Management students about a week ago. I shared some questions I asked them in Notes from UML's Strategic Management Class - Q&A, Part 1. This is the third posting of answers.
3) The YouTube site?
youtube is another advertising resource available to us, where we can upload the videos we have worked on so far. You tube is more attractive to people between the ages of 16-25 and our " target market" market is in the initial stages of that age group.
4) Which is your sales channel?
Sales channel would just include trueuml.com as this is the only site that we have control over i.e we can accept quarries, answer questions and the content upload on this website would be according to what we think is attractive to high school students. With the help Mr. Carrabis ( and his website) i'm sure we will be able to capture the attention of these young minds.
5) which is your marketing channel?
Marketing channel would be be the place where we target the maximum amount of people that would have to be myspace, youtube and now a new addition trueuml.com.
Excellent answer to #5. Good work.
Links for this post:
- Media Strategies blog posts
- Social Network blog posts
- UMass Lowell blog posts
I'll be speaking at the San Francisco April '07 Emetrics Summit on Quantifying and Optimizing the Human Side of Online Marketing on May 7, 2007. Come on by and say hello.
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