This post is from Colleen, a UMass Lowell Strategic Management student. Colleen sent me a link to a video her group did. It's a good piece of work on several counts. First, it gives a good sense of location and college atmosphere. The opening scenes can be made stronger by showing people walking around. This suggestion comes from knowing the target demographic likes the social aspects of college life (yes, I appreciate the irony of that statement given the past few days' headlines).
The voiceover is good because it follows what's happening "on screen" well. It can be made better by having the social aspects mentioned above also on screen and having the narrator's voice commenting on that social aspect. The very act of doing so will tend to soften the voice and tone being presented.
Showing the action in the rec center is also good, again because the social aspect of college life is forefront. The killer scene is about 30 seconds in; someone's being interviewed and someone walks behind them and, basically, acts like a college student. As they say in the Visa commercials, priceless.
Links for this post:
- Media Strategies blog posts
- Social Network blog posts
- UMass Lowell blog posts
I'll be speaking at the San Francisco April '07 Emetrics Summit on Quantifying and Optimizing the Human Side of Online Marketing on May 7, 2007. Come on by and say hello.
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