This post is from some more UMass Lowell Strategic Management students, Michael, Ana and Taj. First up, Michael:
"Thanking you for taking the time sit in and discuss production/marketing issues with our Strategic Management class last Thursday. Your views and advice on "cluster production" were helpful for my team to determine which videos were effective and which videos fell short of the objective. I also found your real world examples of marketing to be educative, especially the bit about how marketing and managements perception of a product can differ and how that affects the final marketing pitch. I believe motion-picture media is an effective form of marketing, and your "John Q. Public" opinion was very valuable for our group's video analysis. I hope our class has the opportunity to have an audience with you soon again in the future. "
No problem, Michael. Glad to be of help. "Cluster production" is part of audience knowledgeable design and involves 1) a deep knowledge of the target audience followed by 2) a thematic, cross platform approach to marketing to that audience.
Next up, Ana...
"I would like to thank you for taking time out of your schedule to attend our class meeting last Thursday. My team and I really appreciate the insight you gave us in kaizening our team project video. Your emphasis on the important role intimacy plays and the links you sent us have given us a better understanding on marketing strategically that I know will definitely benefit us in the future.
"Hoping to have the opportunity to learn and get more feedback from you soon."
My pleasure, Ana. I'm looking forward to your next release.
And this from Taj:
"Thank you for finding the the time to come and share your important insights with our Strategic Management class. Your comments about highlighting action concepts in Space two, changed the way my group is approaching the True Entertainment section. It would be great if you could check up on us later on in the semester, to see how well we have digested your views."
I'm looking forward to it!
More from this class to follow...
Please contact NextStage for information regarding presentations and trainings on this and other topics.
Links for this post:
- Media Strategies blog posts
- Social Network blog posts
- UMass Lowell blog posts
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