This post is from some more UMass Lowell Strategic Management students, Joseph and William. First up, Joseph:
"I greatly appreciate your attending our class last week, it was great to hear about the different marketing techniques we can use to get our videos out to our prospects. I will also be sure to focus on keeping 2 people in the frame when we our taping to have some contrast between the actors. Please consider returning to our class (either to see our finished product or to gain more insight into the younger generation!) at some point this semester, it is always a beneficial experience to have professional insight into our endeavors."
Joseph's comment about keeping two people in the frame deals with adding some "energy", what is sometimes called "dramatic tension", simply by the interaction and dialogue of two people who are directing their focus to a third person (the viewer) who's completely external to the frame of reference (the video). The two people in the frame can be simply talking and their differences in presentation style will often be non-consciously picked up by people viewing the video as adding something to the presentation.
Next up, William...
"I would like to extend my appreciation for taking the time to speak at my Strategic Management class. Your discussion regarding the discrepancies between management perception and public perception were of particular interest to me. I plan to utilize the concepts you elaborated on in my immediate and long-term futures. I hope to have the opportunity to learn from you again."
William's reference to public versus management perception came from a discussion about how marketing perceives a product versus management's intention for a product. Marketing has the difficult task of taking something serving a strategic purpose (management's intention for a product, even a short term product, is to create long-term brand affinity) and making that product very "now-worthy" in the consumer's mind.
More from this class to follow...
Please contact NextStage for information regarding presentations and trainings on this and other topics.
Links for this post:
- Media Strategies blog posts
- Social Network blog posts
- UMass Lowell blog posts
Comment Preview