This post includes emails from four UMass Lowell Strategic Management students, Matt, Michael, Daniel and Frank. We start with Matt:"I would like to thank you for taking interest in our Admissions project. Your views have helped my team kaizen our video to show more intimacy. Once again, thank you for taking the time to meet with us and I look forward to the possible opportunity to learn from you again. "
Matt is going to make one of the classes' videos available and I'll include a link in a blog post shortly.
Now onto Michael, Daniel and Frank...
From Michael:
"Thank you for taking the time to visit our Strategic Management class. I found your advice about the marketing aspect of our project to be very helpful. I look forward to learning from you again in the future."
From Daniel:
"I want to thank you for taking the time to visit my Strategic Management class this past Thursday. Your advice about realism, intimacy, and especially gender specific marketing is invaluable. That information provided me with several ideas that will benefit not only our group, but the class as a whole. Thank you again and I look forward to learning from you in the near future."
And from Frank:
"I wanted to thank you for attending our 2:30 Strategic Management class on March 22. Your professional insight into how our videos can be improved to better reach our target market was invaluable.
"One key insight that I had overlooked was the importance of being intimate with the audience. I had originally thought that if you just had videos of a person being interviewed it would be boring to the audience. I had overlooked the fact that this can be used as a powerful way to lock in the viewer. It would be great if you could come back to view our finished product."
Demonstrating intimacy and it's twin, immediacy, is a necessary part of convincing an audience that your product or service is a) what they need and b) important to them now. I've mentioned intimacy in previous posts in this thread.
I'll be sharing methods for demonstrating intimacy and immediacy on my next visit to the class. Perhaps one of the students will video the session and we can post that here, too.
What do you say, students?
More from this class to follow...
Please contact NextStage for information regarding presentations and trainings on this and other topics.
Links for this post:
- Gender Specific Marketing Discoveries podcast
- Media Strategies blog posts
- Social Network blog posts
- UMass Lowell blog posts
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