Jeff is one of the UMass Lowell's Strategic Management students. Jeff wrote:"Thank you again for taking time to visit my Strategic Management class. Your critiques and ideas about our Downtown Lowell video were much appreciated. I really liked your idea of using a think, attract, and stick approach for marketing. Your visit will definitely improve the quality of our project."
"In the future I hope to have the opportunity to work with you again."
I hope so, too, Jeff.
Jeff's reference to attract and stick comes from a discussion about how to make online videos and other marketing material attract the correct audience and then insure that the correct audience will stick to the material (not move on to a competitor's material or site).
More from this class to follow...
Please contact NextStage for information regarding presentations and trainings on this and other topics.
Links for this post:
- Media Strategies blog posts
- Social Network blog posts
- UMass Lowell blog posts
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