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Apr 9
Notes from UML's Strategic Management Class - Chau, Don't Stage a FoodFight Unless it Gets Your Message Across
NextStage: Predictive Intelligence, Persuasion Engineering, Interactive Analytics and Behavioral Metrics Chau is one of the UMass Lowell's Strategic Management students. Chau wrote:
"It was unfortunate that I couldn't make it to the meeting on Thursday. I'm one of the people that was responsible for the filming and putting the videos together. I tried my best to make the videos convey what my group were thinking since I'm the IT department, sort of."

"One of the things that my group mentioned to me was that in our video of FOOD, you said that someone needs to be eating. Looking back, I notice that no one was actually eating and the restaurant was just us. I will take it into consideration to add all those missing elements in our next video. We actually had all those clips, but didn't use them thinking they weren't important. Thank you for attending my Strategic Management class and I hope I get a second chance to meet you."

My pleasure, Chau.

I wrote about implying action and community in a restaurant setting in Notes from UML's Strategic Management Class - Jaimes, Put Action Onscreen to Demonstrate Community and Belonging.

Regardless of what got into the video and what didn't, you're learning how to make things better and that's what's important. Even if people aren't eating in a restaurant, something has to be happening with food to give viewers a sense of the place. I'm not suggesting you stage a foodfight, just letting you know that food needs to be in there somehow.

Talk to you later, Chau.

More from this class to follow...

Please contact NextStage for information regarding presentations and trainings on this and other topics.

Links for this post:

I'll be speaking at the San Francisco April '07 Emetrics Summit on Quantifying and Optimizing the Human Side of Online Marketing on May 7, 2007. Come on by and say hello.

 


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