First up, this from Jessica...
"Thank you for taking the time to meet with my Strategic Management class. Your knowledge and insight provided me with a great learning experience that will help my team and I kaizen our videos. I learned that intimacy is the key to social structure, two people in a video creates interaction (which then produces intimacy) and interest is captured by telling people what's going to happen, not what already happened. I hope I will have another chance to learn from you in the future."
The pleasure was mine, Jessica, and I hope we have an opportunity to learn from each other again, as well.
Remember that the "two people" rule applied to the video we were discussing. I think I mentioned to another class that a single narrator can also imply intimacy by how they talk to the camera, and also if there's an offscreen "someone" the narrator is talking to. This offscreen someone can respond to the narrator with small words ("yeah", "uh-huh", "right") and be the viewer's surrogate. This gives the viewer cues as to how they should be responding to the material, as well.
Again, thanks to the class and more to follow.
Please contact NextStage for information regarding presentations and trainings on this and other topics.
Links for this post:
- Media Strategies blog posts
- Social Network blog posts
- UMass Lowell blog posts
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