Yes, I'm still behind in my readings, offline and on. A friend came into my office once and jokingly asked if we had any Nature magazines around. This joke is hysterical when you appreciate that I have four 3-foot tall stacks of Nature, Science and related journals next to one floor to ceiling bookshelf and another two-plus feet of journals right by my desk. 
Anyway, I finally got around to reading the Feb 07 Omma. They have an article, "New Crop of Ad Nixers" on page 8 that intrigued me. There's a new set of browser tools coming out that allow website visitors block ads from certain networks.
I don't doubt that ad blocking technology will be on the rise. I also doubt that this isn't going to be used as a data point by somebody somewhere.
A congruence that intrigued me was that this article probably went to press about the same time MediaPost's online was distributing their "BT and Privacy" arc. You can find pointers to their arc and my thoughts on it in this blog's Online Privacy posts.
Please contact NextStage for information regarding presentations and trainings on this and other topics.
I'll be speaking at the San Francisco April '07 Emetrics Summit on Quantifying and Optimizing the Human Side of Online Marketing on May 7, 2007. Come on by and say hello.
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