The Science of Communicating & Marketing Your Business

In any case, here's the summary of my response to his post and a bibliography for interested readers.

"Are you asking for the mathematics? I've provided a link to a for-pay whitepaper that details it somewhat.

"Are you asking what is measured? I mention in Defining Attention on Websites & Blogs that we measure things like focused cognition, intentional awareness and other factors.

"Time-on-task is not a valid factor of attention in any case. Example - you've just cut your finger. Your attention is really on getting a band-aid but for a very short period of time (one hopes). However, for that short period of time your attention is really focused on getting that band-aid. I've also put together a bibliography which I'll be putting on my blog around 2pmET today. The reports you mention in your post can be developed by URL, by time of day, by location, by page, by gender, ...

"Clients use this information (both specific to their site(s) and their vertical) to figure out where new markets exist (as the Emetrics Summit folks are doing), for planning new product offerings and for learning what their clients are really interested in. Examples from amalgams of sites in our current inventory can be seen on our Level of Interest Reports page. We don't update this page every day, FYI.

"Please let me know if I haven't answered your question correctly and I'll do my best to go at it again. Thanks - Joseph

And now the bibliography:

1. Aleksander, I., and B. Dunmall. 2003. Axioms and Tests for the Presence of Minimal Consciousness in Agents I: Preamble. Journal of Consciousness Studies 10(4–5):7–19.
2. Barbiero, D. 2004. Tacit Knowledge. In Tacit Knowledge.
3. Barinaga, M. 1998. Listening In on the Brain. Science 280(5362), 17 April:376–78.
4. Barrs, B. 1997. In the Theater of Consciousness: The Workspace of the Mind. Oxford University: Oxford University Press
5. Berger, A., and M. Posner. 2000. Pathologies of brain attentional networks. Neuroscience and Biobehavioral Reviews 24(1), January:3–5. .
6. Bickerton, D. 1995. Language and Human Behavior. University of Washington: University of Washington Press.
7. Bliss, T. 1998. The Saturation Debate. Science 281 (25 September):1975–76.
8. Bower, B. 1997. Thanks for the Memories. Science News 151 (19 April).
9. Carrabis, J. 1997. Information Driven Web Systems. NextStage Evolution Research Paper. Scotsburn, NS: Northern Lights Publishing.
10. ------. 1999–2005. Information Mechanics. NextStage Evolution Research Paper. Scotsburn, NS: Northern Lights Publishing.
11. ------. 2001. Internal Experience and the Web. NextStage Evolution Research Paper.
12. ------. 2002. Seven Things Evolution Technology Can Do for Your eLearning Site in Three Months or Less. NextStage Evolution. Scotsburn, NS: NextStage Evolution Research Paper.
13. ------. 2006. Chapter 4, “Anecdotes of Learning: The Investors Heard the Music.” In Reading Virtual Minds. Scotsburn, NS: Northern Lights Publishing.
14. Cooper, L. A., and R. N. Shepard. 1984. Turning Something Over in the Mind. Scientific American 251(6), December.
15. Devitt, M., and K. Sterelny. 1990. Language & Reality: An Introduction to the Philosophy of Language. Cambridge, MA: MIT Press.
16. Fernandez-Duque, D., and M. Posner. 1997. Relating the mechanisms of orienting and alerting. Neuropsychologia 35(4), 28 February:477–86.
17. Ginsburg, C. 2005. First Person Experiments. Journal of Consciousness Studies 12(2):29.
18. Glanz, J. 1997. Mastering the Nonlinear Brain. Science 277(5333), 19 September:1758–60.
19. Grinder, J., and R. Bandler. 1981. TRANCE-formations: Neuro-Linguistic Programming and the Structure of Hypnosis. Real People Press.
20. Hall, E. T. 1959. The Silent Language. Anchor.
21. ------. 1966. The Hidden Dimension. Anchor.
22. ------. 1976. Beyond Culture. Anchor.
23. Kramer, A. F., and A. Jacobson. 1991. Perceptual organization and focused attention: The role of objects and proximity in visual processing. Perception and Psychophysics 50:267–84.
24. Libet, B. 2001. Consciousness, Free Action and the Brain. Journal of Consciousness Studies 8(8):59–65.
25. ------. 2003. Can Conscious Experience Affect Brain Activity? Journal of Consciousness Studies 10(12):26.
26. Miller, J. 1991. The flanker compatibility effect as a function of visual angle, attentional focus,visual transients, and perceptual load: A search for boundary conditions. Perception and Psychophysics 49:270–88.
27. Osaka, N. 1997. IN THE THEATRE OF WORKING MEMORY OF THE BRAIN. Journal of Consciousness Studies 45(42):3.
28. Petranker, J. 2003. Inhabiting Conscious Experience. Journal of Consciousness Studies 10(12):3–23.
29. Posner, M., S. Petersen, P. Fox, and M. Raichle. 1988. Localization of cognitive operations in the human brain. Science 240 (17 June):1627–31.
30. Posner, M. I. 1966. Components of Skilled Performance. Science 152 (24 June):1712–18.
31. Posner, M. 1993. Seeing the Mind. Science 262 (29 October):673–74.
32. Reisberg, D. 1997. Cognition: Exploring the Science of the Mind. W. Norton Company.
33. Rock, I. 1984. Perception. NYC: Scientific American Books.
34. Snyder, M. 1987. Public Appearances, Private Realities. NYC: W.H. Freeman and Company.
35. Tuan, Y.-F. 1977. Space and Place. Minneapolis: University of Minnesota Press.
36. Velmans, M. 2003. Preconscious Free Will. Journal of Consciousness Studies 10(12):42–61.
37. Volk, T. 1995. Metapatterns: Across Space, Time, and Mind. NYC: Columbia University Press.
38. Watson, R. 1998. ETHNOMETHODOLOGY, CONSCIOUSNESS AND SELF. Journal of Consciousness Studies 5(2):21.

Please contact NextStage for information regarding presentations and trainings on this and other topics.

I'll be speaking at the San Francisco April '07 Emetrics Summit on Quantifying and Optimizing the Human Side of Online Marketing on May 7, 2007. Come on by and say hello.