First up (and from way back in Nov '06 again) is Experiencing Credit Cards. Ms. Quintanilla mentions two properties which are important to credit card users. One I knew about, showing others that you had a specific kind of card. I remember someone making sure I knew he was picking up a dinner tab with his -- ahem -- platinum card. There's a certain point where you don't show someone what kind of card you have. Do you know anybody with a Black Visa or a Signature card? Is that because of the circles you move in or because letting people know you have that kind of card just isn't done, kind of "If you have to ask the price you can't afford it"?
Next is Jack Loechner's Life Events Precipitate Purchase Behaviors. This caught my eye because NextStage is putting the finishing touches on its Ad Placement Tool. One of the things we learned when developing this tool was that often the folks buying the ad placement had very little information to work with regarding the ad they were placing. The information in Mr. Loechner's post points to that, me thinks.
Last up is William Slawski's Eye-Tracking Studies at Google. Regular readers know I've written about eye-tracking quite a bit, both in this blog (KBar's Findings: Recognizing Scenes Like the Brain Does)and in my IMediaConnection columns Follow the Eye and Shared Traits of Great Web Design. I did find this another datapoint in the ongoing saga of "Where the eye goes...".
I'll be speaking at the San Francisco April '07 Emetrics Summit on Quantifying and Optimizing the Human Side of Online Marketing on May 7, 2007. Come on by and say hello.
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