This is my third posting in an occasional arc that started with myWebsites: You've Only Got 3 Seconds IMedia column. The bibliography mentioned at the end is also available in a blog post. I promised in Tips for Your Next Webster Redesign, that I'd write about one reader's suggestions for NextStage Evolution's site. Naturally, it's taking the form of a bloc arc and will be in several posts. In case you read no further, my thanks to Jan Limpach of Cleveland search engine optimization firm Keyphrase-Marketing for emailing me some suggestions for improving the NextStage Evolution website. Jan is a Cleveland SEO specialist in Northeast Ohio for his suggestions on improving our site.
The first set of Jan's suggestions were documented in Tips for Your Next Website Redesign and Bad Joseph! No Cake! (Part 1). Bad Joseph! No cake! (Part 2) gained an appreciation of the SEO's art. Here I make a stab at it again.
Jan previously commented that our webpage HEAD information needed help. No doubt it does.
I should let readers know that we don't get a lot of work from people coming to our websites. From the beginning our websites have been informational and primarily used as repositories for papers we would reference our clients to. The majority of our work comes from people reading something we've written, contacting us after a presentation somewhere, calling us directly, word of mouth, ...
We're changing our keyphrase, description and keywords fields. I want to emphasize that we're doing this, not Jan or another SEO firm. I'll let you know how it goes.
As I wrote in Tips for Your Next Website Redesign, we use our own sites to test a lot of what's out there. This is an example of participant-observer anthropology applied to the web at its best, me thinks.
More from Jan to follow.
Please contact NextStage for information regarding presentations and trainings on this and other topics.
I'll be speaking at the San Francisco April '07 Emetrics Summit on Quantifying and Optimizing the Human Side of Online Marketing on May 7, 2007. Come on by and say hello.
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