My Websites: You've Only Got 3 Seconds column certainly generated a great deal of response and I'm flattered and grateful for all of it. It showed up in all sorts of places, from SaaS to design blogs. Quite a few readers wrote me for copies of the bibliography mentioned at the end of the article.
We followed up with people who requested the bibliography and some of their responses -- "Those were science articles. Do you have anything on marketing?" -- to it gave me a chuckle.
Well, um...that's what NextStage does, basically. We conduct original research, do literature searches to find out how much of what we're learning is unique to NextStage versus duplicated or pointed to in the work of others, and apply all of it for our clients and to you, my readers.
Anyway, I promised in this week's IMedia Column, Tips for Your Next Website Redesign, that I'd write about one reader's suggestions. Naturally, it's taking the form of a blog arc and will be in several posts. In case you read no further, my thanks to Jan Limpach of Cleveland search engine optimization firm Keyphrase-Marketing for emailing me some suggestions for improving the NextStage Evolution website. Jan is a Cleveland SEO specialist in Northeast Ohio.
Jan wrote:
"Hello Joseph, was very interested in your topic, and landed on your site...
"[imho] Was a tough read for me (font size, bold, line length) and wasn't sure what to do next, so moved on. :-\
"JAN-ISM #124 If ALL is Bold? Then None is Bold!
"Wishing you success..."
I wrote back to Jan:
"Let me see how our site looks with the bold removed and I'll get back to you.
"(about half an hour later...)
"Hmm...well...I think you're right on this one, Jan. I'm guessing by the time you get this email there'll be a button at the bottom of each NextStage Evolution webpage that allows you to go from the old style to a new style.
"Let me know what you think. Especially let me know if we get past #124."
One of my most cherished beliefs is that I'm always learning. If I'm not learning -- which means I'm willing to change my opinions on things when better data is available -- then I'm kind of useless to myself, my family and my clients. To that end, Jan had several other suggestions for NextStage Evolution's website. I mentioned in the Tips for Your Next Website Redesign IMedia column that we'll be implementing some of them as part of our research paradigm.
I'll be sharing Jan's thoughts and suggestions (there were several and they were all good ones) in this arc. The arc will be a collaboration of sorts, Jan's suggestions mediated through NextStage's concepts and tools. I'm hoping it'll be interesting reading.
Please contact NextStage for information regarding presentations and trainings on this and other topics.
I'll be speaking at the San Francisco April '07 Emetrics Summit on Quantifying and Optimizing the Human Side of Online Marketing on May 7, 2007. Come on by and say hello.
» Bad Joseph! No cake! (Part 2) from BizMediaScience
Working on my Jan(Limpach)isms, Part 2 [Read More]
Tracked on: April 9, 2007 10:10 AM | Permalink to Trackback