The Science of Communicating & Marketing Your Business

This is from one student:
"3)The YouTube site?
"The youtube site offers the prospective students a chance to see what UML offers through firsthand accounts of the current students." Very good.

"4) Which is your sales channel, 5) which is your marketing channel?
I "believe that the marketing channel would be the myspace site because that is what we are using to entice students to click further onto the TrueUML site to seal the deal." Again, very good. Think of the sales funnel (seems you are, anyway).

And from another student:
"2) H ow does/will the TrueUML site contribute to meeting that goal?
"*The TrueUML site will be a great asset that will allow us to impliment our ideas and to convey to high school juniors and seniors the sense of 'freedom' and 'belonging' that college students have. We will get our message out through picture slideshows and amateur videos.

"3)The YouTube site?
"* The YouTube site is a great place for us to upload our videos and get them on the web. Not only will YouTube help us display our videos on our website, but it will also allow people not familiar with TrueUML.com to see our videos via YouTube's website. It may be a smart idea to put a link to our TrueUML website in the description of our videos to give the website more exposure.

"4) Which is your sales channel?
"* Our sales channel would be TrueUML, mainly because we are not limited as to what we can do with the website and we have complete control.
"5.) Which is yourmarketing channel?
"* Our marketing channel would be Myspace and YouTube, since these two website are extremely popular with our target market. We can use these sites to divert people to the TrueUML website ."

I've often thought the role of higher education is to provide both theory and real-world applications side by side. As I wrote above, these students are impressing me with how rapidly they're taking what they learn in class and applying it to a real marketing problem.

Links for this post:

• Media Strategies blog posts
• Social Network blog posts
• UMass Lowell blog posts

I'll be speaking at the San Francisco April '07 Emetrics Summit on Quantifying and Optimizing the Human Side of Online Marketing on May 7, 2007. Come on by and say hello.