I could tell you I was blown away by the competence, expertise and skill of these students and I still wouldn't be doing them justice. They are constructing videos of their lives at UMass Lowell, highly informative, definitely intimate (meaning one-on-one), and very personable. These videos are going on different social networking sites as a means of promoting the school. This is the brainchild of Dr. Moser and is being encouraged by Associate Vice Chancellor Joyce Gibson and Dean Tom Taylor. My purpose for attending the class was to provide some feedback on their marketing efforts and to do some field research on how that generation is thinking.
I'm not going to go into how bright, how professional, this and that. Take it for granted. What truly impressed me was that these students were so willing to learn. When I offered a response to a video they asked for explanations and follow up thoughts. Their questions were both reasonable and insightful. They were thinking! They impressed me. One student recognized the differences involved in gender-based marketing and asked how to deal with them. Other students were aware that certain things would work well for their target but not for older audiences -- that's right, they understood age-based demographics.
Okay and yes. If students are learning how to produce marketing material they should be aware of these concepts. There is, however, a broad difference between learning something, being aware of it, and putting it into practice and understanding how what they're doing works in a business environment.
My hat's off to the students, Dr. Moser and UMass Lowell for supporting this learning.
I also promised the students that I'd provide links for them on the various things we were talking about. Those follow at the bottom of this post.
Please contact NextStage for information regarding presentations and trainings on this and other topics.
Links for this post:
- 2 Strategies for the Future of Online TV
- Blog posts on Age-Based Marketing
- Blog posts on Gender-Based Marketing
- Blog posts on Media Strategies
- Branding in Online Video
- Gender Marketing Web Design Differences
- Know Your Audience, and Reach It
- Moving Your Brand into New Markets
- Podcast of CRO Joseph Carrabis' IMedia Agency Summit Gender-Specific Marketing Discoveries Presentation
- Previous Posts about Dr. Moser
- Using Sound and Music on Websites
» Notes from UML's Strategic Management Class - Michael, Paying Attention to Your Audience from BizMediaScience
UMass Lowell Student Responses - Michael, Paying Attention [Read More]
Tracked on: April 10, 2007 2:15 PM | Permalink to Trackback