...I think
Somewhere it is written that there's no such thing as bad publicity. So long as you're getting your name out there, you're doing good. I think of myself as a shy and quiet person so I've never liked "getting my name out there". My reticence has hurt me in business at times. I knew a woman who owned a small PR firm. Every time anything happened to her, her company or her clients I would receive a "For Immediate Release" announcement in my email.
This woman didn't understand the concept of BCCing emails, either, so I could see that I was one of several hundred people receiving this announcement.
Unfortunately, it reminded me of the kid in gradeschool who waves their hand in the teacher's face, leaning out of their seat and shouting "Oh, pick me, pick me, Oh please please please pretty please pick mePickMePickMePICKME!"
But getting their clients picked is what PR firms are all about. If they're not getting their clients' names out there, they're not doing their job.
So the word got out about this particular Cartoon Network cartoon, but not as intended...
...I think.
According to Laurie Storey-Manseau of StoreyManseau, LLC, a PR firm in Concord, NH, the two gentlemen responsible for setting Boston on edge, once they realized Boston was on edge due to their efforts, didn't contact authorities to let them know there wasn't anything to be on edge about. Instead they went around videotaping the results of their work.
Were they documenting their ability to get the word out, perhaps as a demonstration of their ability for future clients?
In any case, if you don't remember that this happened or what cartoon this revolved around, they failed.
But then again, in a world quickly devolving to "Short Attention Span Theater", maybe a good day of hubbub is all PR firms can reasonably achieve? I start to wonder what the function of PR firms is going to be when anybody can event themselves.
Please contact NextStage for information regarding presentations and trainings on this and other topics.
I'll be speaking at the San Francisco April '07 Emetrics Summit on Quantifying and Optimizing the Human Side of Online Marketing on May 7, 2007. Come on by and say hello.
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