"Every now and then I clear my mind at work and surf the headlines on the Netscape homepage. Some headlines are amusing, some have humorous facts, some have beautiful pictures and others talk about interesting trends in information. This article by Charles Babington, a Washington Post staff writer, falls into the interesting trends in information category."
Sweetness continues: "The information in this article confirms research that had been done by NextStage Evolution. This research shows that the use of the internet in political campaigns has changed dramatically overt the years. Three campaigns ago, in the 80's, the internet was a neat tool. In the last two campaigns it has changed from a 'neat tool' to a necessary instrument in any political campaign. It can make or break a candidate. More on the NextStage findings on the political campaigns past and present can be found on the NextStage web site.
"In the last presidential campaign the internet was shown to be a powerful tool for candidates to raise money and get their message across to the voters. In this presidential campaign the internet's use is changing again according to this article. Internet users are "pressing candidates to back a handful of issues that are obscure to many Americans but vital to those who base their livelihoods on the Internet and track its development." The issue being discussed in this article is "net neutrality." For those of you interested in what this is and how it will affect you should read the article (the link to it is in the first paragraph).
"Mr. Babington also suggests another way that internet users and bloggers will use the internet 'Armed with massive e-mail lists and high-speed networks, these activists are bypassing the familiar campaign tactics of door-knocking and phone-banking. They are also using their new-age technologies for an old-fashioned purpose: making politicians take note of their legislative priorities.' Let's hope this new found power will be used wisely."
Thanks, Sweetness. Nicely stated and well done.Please contact NextStage for information regarding presentations and trainings on this and other topics.
I'll be speaking at the San Francisco April '07 Emetrics Summit on Quantifying and Optimizing the Human Side of Online Marketing on May 7, 2007. Come on by and say hello.
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