The author of that post writes:
As an illustration, here are two other examples of extreme stereotyping in ads. The women protesting the D&G ad probably think that THIS clip is very funny. And
the older people might like this -spoof on a- LADA ad. I got both ads from the BizMediaScience blog. The characters are presented as least as caricature-like as in the D&G ad. The format is humor, instead of Penthouse-style glamour photography. It is easier to swallow, but no less stereotypical."
This was an excellent post and I suggest people take the time to read it. The one thing I would ad is something the author references briefly in their first paragraph, that a very large use of stereotyping in advertising is to function as ego-identification. We, the viewer, very quickly know who "we" are suppose to be in the commercial. If we don't know who we're suppose to identify with or we identify with the incorrect characters, the advertising most likely fails.
Please contact NextStage for information regarding presentations and trainings on this and other topics.
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I'll be speaking at the San Francisco April '07 Emetrics Summit on Quantifying and Optimizing the Human Side of Online Marketing on May 7, 2007. Come on by and say hello.
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Tracked on: April 20, 2007 8:15 AM | Permalink to Trackback